But as Harvey Dent said in The Dark Knight, you either die a hero or live long enough to see yourself become the villain. Hogan mopped the floor with the dirtiest player in the game, Ric Flair, and made "Million Dollar Man" Ted DiBiase pay the price for moral bankruptcy. No obstacle was too big for the Hulkster, not even Andre the Giant. This article was written by Steve Kaskovich from Fort Worth Star-Telegram and was legally licensed through the NewsCred publisher network.There was a time when calling Hulk Hogan a wrestling legend elevated the meaning of the word "legend." Portrayed as the world's greatest world-beater in the 1980s and early '90s, Hogan boasted a herculean physique, unstoppable optimism, and a faithful following of Hulkamaniacs who believed in his four " demandments" to train, pray, take vitamins, and believe in themselves. "We are trying to be the best golf club in the marketplace," Koehler said.
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Hogan clubs, aimed at core golfers who play regularly, are being sold at more than 400 pro shops as well as PGA Tour Superstores and some Edwin Watts retail locations. At the end of 2015, the company had about 35 employees. Koehler declined to say how many sets were shipped last year, but said that in December the plant was producing about 12 to 15 sets per day. Using heads produced in China, the clubs are assembled by hand in Fort Worth to custom specifications.
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It plans to roll out a full line of golf equipment over three or four years. rMBgnRgvz8ĭuring an interview at the factory last month, Koehler said the company spent 2015 slowly building out its sales organization, getting its manufacturing operation up and running and developing new products. The most high-performance long range clubs ever. Now Hogan clubs are once again being made in Fort Worth, at the company's facility located in the former Star-Telegram printing and distribution facility at I-35W and I-20.
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Hogans, developed by the legendary champion golfer, were considered among the best golf clubs on the market in the 1970s and 1980s before a series of ownership changes led to the company's demise.Īfter acquiring the Hogan brand, Koehler said he knew he needed to be in Fort Worth, where he was able to rehire some former Hogan employees. Koehler, an industry veteran from Victoria, reconstituted the Ben Hogan golf club business in 2014 after gaining rights to the Hogan name from Perry Ellis International, which had acquired the brand in 2012 from Callaway Golf. "With the PTx irons, our goal was to design the best performing clubs we could for the mid-handicap player without the constraints of cost," said Terry Koehler, the company's president and chief executive officer, in a press release. Like many things at the Hogan company, the name of the new irons is borrowed from the old company, taking its initials from Power Thrust, Ben Hogan's second set of irons. The hybrids, designed to replace long irons, come with their own innovation: interchangeable weights around the perimeter of the club that allow players to customize ball flights. Hogan says its new club design utilizes a novel "co-forging" process to provide better performance and feel than traditional cavity-back irons. Positioned at the high end of the market, the PTx irons are priced starting at $169 apiece. And like the first Hogan irons, the PTx set is uniquely numbered by loft, starting at 32 degrees rather than the traditional 3-9 irons. The new "game improvement" irons are designed to be slightly more forgiving than the Fort Worth 15 model released a year ago. This week, the Fort Worth-based company is rolling out a second set of irons, called PTx, as well as a line of VKTR hybrids designed to appeal to a wider spectrum of golfers. is introducing more products at the industry's annual PGA Merchandise Show. Click here to return to complete coverage of the 2016 PGA Merchandise ShowĪ year after bringing the Hogan brand name back to golf clubs, the Ben Hogan Golf Equipment Co.
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